Baykeeper to Be Beneficiary of Trainer Communications’ Media Sharktank Event

Nov 28, 2012

Second Annual Event Challenges Silicon Valley CEOs to Present Their Best Pitch to Top Press

Deb Self, Executive Director,, 415-856-0444 Ext. 102

(San Francisco, CA) – For the second year in a row, Trainer Communications will donate the proceeds of its Media Sharktank event to San Francisco Baykeeper.

“Baykeeper sincerely thanks Trainer Communications for supporting our work to protect San Francisco Bay by making us the beneficiary of this highly-anticipated event,” said Deb Self, Baykeeper Executive Director. Last year’s event resulted in a $10,000 donation to Baykeeper.

Trainer Communications is a full-service public relations, integrated marketing, and social media agency servicing the enterprise and consumer technology sectors. Continuing the tradition of last year, the Media Sharktank Event will give Silicon Valley CEOs the opportunity to pitch their company story to a panel of top-tier broadcast and business media and position themselves for future coverage.

The format for this year’s event will be similar to last year's. Inspired by ABC's “The Shark Tank,” a show where inventors present ideas or products to a panel of wealthy entrepreneurs in hopes of receiving an investment, Trainer Communications creates a similar event in the spirit of Silicon Valley entrepreneurism. Participating CEOs will deliver a private, three-minute pitch to this year’s panel of Bay Area broadcast and business press journalists, who will provide immediate feedback and rate each pitch based on the company's position in the market. This “friendly fire” experience will help CEOs hone their presentation skills and refresh their stories to be more successful when interviewed in the future.

The prestigious panel includes:
• Peter Burrows, Bloomberg/BusinessWeek
• Juliette Goodrich, CBS-TV
• Rich Jaroslovsky, Bloomberg/BusinessWeek
• Eliza Kern, GigaOM
• Adam Lashinsky, Fortune
• Scott McGrew, NBC-TV
• Kym McNicholas, PandoDaily

Immediately after the rounds of pitching, Media SharkTank participants will be treated to a cocktail reception hosted by Trainer Communications, allowing further conversation and networking among the attending technology leaders and the panel of journalists. The Media SharkTank event will take place at 5:30 p.m. at Hotel Vitale, an elegant venue in San Francisco situated on a beautiful stretch of The Embarcadero, overlooking the Bay Bridge.

“We received enthusiastic feedback from both the media and participating CEOs last year, and we expect this year to be even better,” said Susan Thomas, CEO, Trainer Communications. “Media SharkTank is another way for us to share our resources with upcoming and established Silicon Valley companies wanting to further their success. It’s exciting to watch CEOs learn firsthand from our esteemed panel of journalists. Working with Baykeeper as our charitable partner is just icing on the cake!”

About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, telecommunications, enterprise software, networking, and consumer industries. Trainer represents industry leaders and high-growth technology companies that recognize visibility is critical to meet business objectives. Trainer is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 250 companies. Based in Silicon Valley with worldwide coverage, the agency has received numerous prestigious national awards, including Bulldog Awards, the PRSA Silver Anvil and Bronze Anvil Awards, the MarCom Gold Awards, the Iron Sabre Award, the National Videographer Awards, the VEMA Awards, the Telly Award, and the Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit

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